Marketing is largely common sense. There is no mystery, no smoke and mirrors. It can, quite simply, be the difference between a business that survives and one that really thrives.

We get a kick out of seeing companies' reactions to the results of simple marketing activities and, unlike some, we're not precious about sharing what we know. So, below are some of our marketing fact-sheets. Feel free to download them and use them, or just print them out and mop up your spilt coffee, its up to you.

'know your business' (PDF) 'know your customer' (PDF) 'keep your customer' (PDF)

We've kept them simple and to the point - more to encourage a way of thinking than train a new generation of marketers. If they work for you or if you find them light and patronising, let us know.