Whether through traditional methods such as direct mail and door drop or through online or email marketing, direct response campaigns produce measurable results that can easily be tracked and cost-justified.

A direct response campaign can fulfil a number of roles - a means of capturing consumer data or qualified leads, product offers or promotions with a direct call to buy, part of an ongoing customer relationship programme, or a means of increasing customer visits or enquiries. At twelfth man all our direct response campaigns have one thing in common, they are totally measurable against set objectives. Measuring results is essential in ensuring you get the best return for your marketing investment. Direct response marketing enables you to do exactly that.

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