People choose brands like they choose friends. Who will choose you?

Consumer Insight

Consumer research can be unreliable. There is a vast gulf between what people say they do and what they actually do. We can help unlock the true decision making process and get at the heart of what motivates consumers to buy.

Organisational Culture

Culture = people. No matter what processes you build, the culture of the people will out. Find out how to understand the culture of your organisation, how you can realistically influence this and what this means for your staff, your customers and your brand.

Social Research

Persuading people and communities to act in their own best interests is never straightforward. Here, we look at ways in which we can design interventions that promote positive behaviour change through an understanding of people's motivations and psychological needs.

Training and Seminars

Want more entrepreneurial front-line staff? Middle management that empower staff and embrace smart-failing? We design and deliver interactive and experiential training to kick-start change in your organisation.

There is no substitute for understanding people, how they behave in a given situation and why. Understand that and we can begin to influence behaviour. The traditional marketing landscape has changed. Communication is social and behaviour and decision making is affected accordingly. From shared experience and social norms we derive benefits for brands, communities and health and well-being. It's all about people.